Keep the whole club informed without scattering messages across tools.
Send targeted club communications, manage mailing audiences, prepare football-aware social content and publish selected club information from the records you already maintain.
One club message does not always have one audience.
Lineage XI keeps operational communication, marketing preferences and public publishing connected without treating them as the same thing.
Target the right people
Reach the whole club, a team, an age group, staff, families or a selected audience without maintaining duplicate contact lists.
Respect preferences
Keep operational notices separate from marketing mail and apply subscriptions, opt-outs and suppression rules where they matter.
Reuse football context
Turn fixtures, results, events and club activity into communication and content without retyping the same information.
Publish deliberately
Where the public website is enabled, expose only the information the club has chosen to make public.
Club Communications
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Club Communications
Send the right update to the right part of the club
Operational messages can be aimed at the people who actually need them rather than sending every update to everybody.
- Whole-club announcements
- Team and age-group announcements
- Coach and staff communications
- Parent and guardian communications
- Selected groups or individual recipients
- Fixture and training notices
- General club administration notices
- Communication history
- Role-aware sending permissions
Audience selection can use the club relationships already held in Lineage XI, reducing the need to maintain separate lists for ordinary football administration.
Mailshots & Mailing Lists
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Mailshots & Mailing Lists
Run broader email communication without losing control of consent
Mailshots provide a more deliberate workflow for newsletters, fundraising messages, sponsor content and other larger communications.
Mailing Audiences
- Club-defined mailing lists
- Segmented recipient groups
- Operational and marketing audiences
- Subscription and opt-out status
- Suppression of contacts who should not receive marketing email
Campaign Preparation
- Draft subject and content
- Select the intended mailing audience
- Preview recipients and recipient count
- Test send before the real campaign
- Send immediately or schedule where enabled
- Campaign and delivery history
- Failed-delivery visibility where available
Operational vs Marketing Communication
A moved training session is not the same thing as a sponsor promotion. Lineage XI keeps ordinary football administration distinguishable from direct marketing so clubs can apply the appropriate communication preferences to each.
Social Media & Content Publishing
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Social Media & Content Publishing
Turn club activity into reusable content
Lineage XI can help clubs prepare content around the football and events already recorded in the platform, reducing repeated copy-and-paste work.
Content Workflow
- Create and save draft posts
- Preview content before publication
- Schedule content where the configured channel supports it
- Attach images, media, links and calls to action
- Use club branding and reusable content templates
- Keep a publication history and status
- Separate drafting, approval and publishing permissions where required
Football-aware Content
- Fixture and matchday announcements
- Full-time and result posts
- Weekend fixture or result roundups
- Training and team announcements
- Coach and staff news
- Club events and fundraising
- Sponsor and partner content
- Team achievements and club news
Media Permission Checks
Public content can take player media permissions into account so a useful marketing workflow does not bypass safeguarding decisions. Where required, a missing or unsuitable permission can be surfaced before public media is used.
Notifications & Reminders
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Notifications & Reminders
Bring important club actions back to the people who can resolve them
Notifications can surface football and operational work without creating a second task list that drifts away from the underlying club record.
- In-app notifications
- Optional operational email where configured
- Fixture availability reminders
- Registration and eligibility actions
- Staff qualification and compliance expiry
- Development review reminders
- Facility inspection and maintenance actions
- Volunteer-duty coverage
- Purchase approvals
- Club Shop fulfilment
- Kit return reminders
- Required handover declarations
Keep Notification Noise Under Control
- Per-user notification preferences
- Avoid repeated delivery for the same unresolved occurrence
- Escalation after a configured period where appropriate
- Automatic clearance when the underlying issue is resolved
- Team-scoped recipients where the action belongs to a particular team
Notifications are deliberately short. Sensitive medical or safeguarding narrative is not copied into routine reminder text.
Public Club Experience
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Public Club Experience
Publish selected club information without maintaining it twice
Where the optional public website is enabled, information already managed in Lineage XI can feed the public club experience after the club has deliberately chosen to publish it.
- Club profile and structure
- Public office holders
- Club history
- Teams and team staff
- Privacy-controlled coach and staff profiles
- Fixtures and results
- News and announcements
- Club events
- Sponsor information
- Club opportunities
- Club Shop and merchandise
An internal record is not public simply because it exists. Public presentation remains a narrower, deliberate view of the club's information.
See how club communication could become less fragmented.
Request a walkthrough focused on teams, families, mailshots, notifications and public publishing.